Glossier advertisements are all about a dewy, moist body! That’s why you’ll be amazed at how quickly Glossier can dry to your mouth and stick there like a strip of masking. Let it sit there all day and you’ll end up with lips that feel like you ripped the masking tape off. Now you’ve got that fresh, painted-my-lips-with-cigarette-ashes look. Bad, bad lipgloss. Bad and chapped!