It may be overwhelming to keep up with all the maintenance needed to keep all parts of your body happy and healthy, but Conair just made it a little bit easier: Their new mini diffuser is created solely to nurture and cultivate your pubes’ classic original curly texture.
“We’ve created many hair care products dedicated to upkeep wavy and curly hair, but we realized that the pubes never get any of the love,” said head of Conair’s R&D Dr. Roberta Handler. “The discourse around pubes has always been about how to get rid of them, but we wanted to create something to celebrate the bush in all its natural curliness.”
In an unveiling for the press, Conair reported that the diffuser comes in multiple shapes and forms, depending on the user’s preference for pube styling.
“No matter the length or type of curls, there’s a diffuser for everyone depending on their needs. Some may prefer to focus on their pubes’ volume while others want shape definition. Whatever it is, we’ve got you covered,” said Conair representative Barbara Opton. “There’s a very untapped market in the pube world that we at Conair are excited to pioneer.”
Beta testers of the pube diffuser gave early positive feedback, some even going as far as saying it “felt like bringing spa day home” and that it would “eliminate the Brazilian wax industry as we know it.”
Conair, meanwhile, told press with the early success of the diffuser, they plan to roll out an entire pube-care line over the course of the year, including a tiny detangling brush for split ends and a Kraft cheese slice-sized silk scarf to protect natural pube curls at night.
“This is game-changing for the pube sphere,” said Dr. Handler. “For decades, no one knew what to do with these fuckers. Now, a way to maintain their natural texture and style them for a night out? It wouldn’t be an exaggeration to say this is to the pube game what the slam dunk was to basketball.”
As of press time, the pube diffuser had already been picked up by Goop and listed on Oprah’s Favorite Things.
