Refreshing Campaign Celebrates Real Women Instead of Ceramic Deborah

In a beauty industry dominated by perfect porcelain representations of women, a new campaign is taking a risk to show consumers what real women can bring to the table. Glam Gala Cosmetics™ has launched a series of ads that focus on authentic women, replacing their standard lineup of pottery-based models, including Ceramic Deborah, with human women made out of muscles and membrane.

 

We love this new trend and have enjoyed seeing girls with cartilage and spleens splashed across our screens. It’s just one of the many progressive steps we hope to see in 2016. Let’s hear it for more of the unexpected—the “freaks” and “weirdos”, such as Adriana Lima, who are made of flexible and flawed human flesh, rather than scorched clay.

 

 

Sue, the leader behind the campaign, commented, “Our women do NOT look as though they have just come out of a kiln, and—hello!—that’s a GOOD thing.”

 

The campaign has been a viral success, and has been shared thousands of times by people around the world. But though many laud the campaign’s dedication to realness, others aren’t so convinced.

 

“Actual Skin-and-Bone Jane? I really don’t think that will catch on,” says designer Michael Kors. “I’m underwhelmed. ‘Real women’ don’t want to see themselves—they want to see someone they can aspire to be.”

 

 

Kors aside, the majority of women we spoke to seemed to be on board with the new look. Fashion blogger Ella Mundson explains, “Sure, who doesn’t dream of rock-hard arms and glazed legs? But at a certain point, it’s just too much to live up to. The consumers want something real. ”

 

Glam Gala’s campaign show’s these new “real” models in a variety of unexpected poses, such as bending their limbs, moving their facial muscles into varying degrees of a pout, and even sitting. It may seem out there, but we welcome the change!